Laundry Operation: History, Potential, Target Market and Weakness

The development of laundry in our country started when starts in the late 90's due to following:

1. Professionals find no time to wash their clothes
2. Students change their priorities and attitudes
3. Scarcity of household helpers
4. Competitive price of laundry services
5. Increase of household laundry detergents
6. The business of laundry requires no special skills.

Potential - Big because of rapid technological change as well as fast change in lifestyles of Filipinos.

Target Market

1. Young Professionals
2. Small Families
3. Travelers
4. Students
5. Office Workers and Laborers

Weakness - Most common mishaps are:

1. Loss of clothes
2. Occurence of stain
3. Damage to Fabric
4. Useful life of fabric is short
5. Wrinkling of clothes